GenArts a acquis les
renommés plugins SpeedSix.
En anglais / In
GenArts Inc., the leading provider of
effects software for the film, broadcast
and video industries, announced today it has
signed a definitive agreement to acquire SpeedSix Software Limited. As of
today, all SpeedSix employees will join the GenArts team and remain in the UK. In addition, SpeedSix's renowned
Monsters and Raptors visual effects will be sold and supported in their current
form alongside GenArts Sapphire, creating the industry's most compelling family
of state-of-the-art image processing and synthesis effects software.
The acquisition is part of GenArts' aggressive growth strategy fueled by last
year's investment from Insight Venture Partners of New York. CEO Katherine Hays took the reins in June,
2008 and announced her intent to accelerate the
company's growth via acquisitions and strategic
"We're excited to announce the acquisition of SpeedSix as an initial step in
our growth plan," Hays said. "For over 12 years, GenArts has built a reputation
for visual effects that inspire our customers to create the Academy Award-winning magic that has
thrilled and delighted audiences around the world.
We believe that the creativity and passion of our combined company will allow
us to achieve new heights with our technology while leveraging our
complementary businesses to create unequalled value
for our customers in the years to come."
SpeedSix's Monsters and Raptors plug-ins feature powerful tools including
effects, lens distortion matching,
fire, and organic
fluid backgrounds. Monsters and Raptors have been used throughout the
film and video
industry to create effects for some of the most popular movies, television and
advertising produced in the industry.
Steve Hayes, Director of SpeedSix commented, "We've always admired GenArts and
the outstanding reputation they have built over the last decade. We share their
commitment to deliver the highest quality, most organic and most original
visual effects tools in the world. We're proud to be joining the GenArts family
and look forward to working together to create exciting new products that allow
filmmakers and vídeo artists to explore the limits of their imagination and create the
entertainment experiences that continue to amaze us all."
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of
digital visual effects for the film, broadcast
and video industries. GenArts Sapphire equips
digital artists with a collection of over 200 state-of-the-art image processing
and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect,
Warps and Textures. The
effects seamlessly integrate as software plug-ins into leading editing and compositing
systems from Adobe, Apple,
Avid, Autodesk, Assimilate, Digital
Vision, Eyeon, FilmLight, The Foundry,
Quantel and SGO.
Sapphire has become the industry standard for high-end visual effects creation by providing unrivaled
image quality, a unique
organic look, and ease of use. They have been
used extensively in an array of television programs, music videos and feature
films, including Iron Man, Indiana Jones
and the Kingdom of the
Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings
trilogy, Star Wars - Episode I, II
and III, Sin City, The Matrix trilogy, X-Men 1,
2 and 3, Titanic, Lostand CSI.