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mardi 4 janvier 2011

KATANA - 3D scene assembly, lighting and look development

London, January 4th, 2011 – Leading visual effects software developer, The Foundry (www.thefoundry.co.uk), today provided an insight into its plans for KATANA.

KATANA is an environment for preparing 3D assets for rendering. It allows artists to define and control look and lighting whilst maintaining performance with very large datasets. KATANA operates non-destructively using a rule-based approach, allowing modeling, look development, animation and lighting teams to work in parallel.

Originally developed in house at Sony Pictures Imageworks to handle increasingly complex workflows on productions such as Spider-Man and Superman Returns, the commercial development of KATANA was taken on by The Foundry in November 2009 as part of a unique collaboration between the two companies.

The Foundry's engineering effort, in consultation with a broad range of users, is ensuring KATANA becomes a flexible product that can ultimately integrate with any pipeline and any renderer in any facility.
These consultations have now developed into much more in-depth collaborations with a number of key sites including MPC and Digital Domain who are now using KATANA in alpha.

“Since Inception KATANA has been one of the pillars of the production pipeline here at Imageworks and continues to prove itself on such rigorous productions as G-Force, Watchmen, Alice in Wonderland and animated features such as Monster House, Surf’s Up, Cloudy With A Chance of Meatballs and The Smurfs."



“We are excited to see KATANA cutting its teeth outside the halls of Imageworks and becoming available for artists and facilities everywhere.  The Foundry is a tremendous partner and by broadening the adoption of KATANA and product support, a new generation of artists and productions can benefit from this innovative production-proven technology.”
Rob Bredow, Chief Technology Officer, Sony Pictures Imageworks

"Many brilliant technical innovations come out of production, but historically those breakthroughs remain only within the production company.  The Foundry works with digital studios to make those innovations widespread, which benefits the entire industry.  I look for KATANA to have a similar impact on the industry that Nuke has achieved."
Cliff Plumer, Chief Executive Officer, Digital Domain.

"Like most large VFX studios, we maintain a complex suite of proprietary software to enable us to render ever increasing complexity, quantity and visual quality. We are excited about KATANA's potential to offer a solid, flexible, off-the-shelf foundation that we can build upon so that we can focus more of our efforts on what we do best, pushing the boundaries of CG, trusting The Foundry to do what they do best, delivering high quality, scalable software."
Davie Johnston, Director of Technology, MPC

As the first commercial dedicated scene development tool, KATANA will enable facilities large and small to build highly scalable lighting pipelines without a large internal engineering effort.

KATANA is scheduled for commercial release in 2011.

mercredi 30 septembre 2009

mental images® Unveils iray Rendering Solution



SANTA CLARA, Calif. and BERLIN, Germany — Sept. 30, 2009— mental images®, an NVIDIA company, today
introduced iray® – the first fully GPU accelerated, commercially supported, turn-key rendering
solution for a wide range of 3D graphics application developers. iray technology leverages NVIDIA®
graphics processing units (GPUs) to deliver unbelievably fast photorealism to designers, engineers
and consumers.


Life-like graphics can now become interactive as iray rendering technology exploits the massively
parallel processing power of the GPU, enabling more convincing 3D visuals, greater levels of
creativity and faster decision making. “With iray rendering technology, what used to take product
designers, visual effects artists and CAD users hours to render can now happen in a matter of
minutes without compromising the quality and detail of the image, said Dr. Jon Peddie, president,
Jon Peddie Research. “The advent of iray is changing the face of this industry by increasing the
standards in rendering efficiency as we know it.”


iray technology speeds the creative process by easily enabling designers to accurately simulate
their creations using materials and lighting that relate directly to the physical world experienced
every day. Because it’s highly scalable, interactive and physically accurate, iray technology allows
design and engineering professionals to produce the highest quality final-frame output without the
complexity inherent in other solutions.


With tight integration with mental ray® technology – mental images’ renderer, which is extensively
used in feature film work and within the leading design and creation tools from Autodesk, Dassault
Systèmes
and Parametric Technology – iray rendering technology will empower millions of users with
the ability to change the way they create synthetic images.


“The combination of iray and NVIDIA GPUs is an astounding achievement, demonstrating our undisputed
leadership in computational graphics,” said Dan Vivoli, senior vice president, NVIDIA Professional
Solutions Group. “The ease-of-use and remarkable speed of iray brings interactive photorealism
easily within the reach of any creator or consumer of 3D content.”


iray rendering technology significantly improves how designers, engineers and other content
development professionals work with rendering tools to produce high-quality, photorealistic imagery.
Harnessing the power of the GPU and the NVIDIA CUDA™ parallel processing architecture, iray
technology progressively refines an image until maximum detail is reached, providing a single
process that smoothly combines interactive pre-visualization and final frame rendering. iray
technology requires only a small number of intuitive settings relating to the physical world that
delivers a “push-button” rendering experience for creating final-frame photo-real images.


“It’s no secret that users want to utilize the power of GPUs for photorealistic rendering,” said
Rolf Herken, CEO and CTO, mental images. “With iray, we deliver a solution that not only leverages
the GPU in the most efficient manner but also raises the bar for what is defined as photorealism in
rendering.”

mercredi 21 janvier 2009

GENARTS ACQUIRES UK's SPEEDSIX TO EXTEND ITS RANGE OF INDUSTRY-LEADING VISUAL EFFECTS SOFTWARE PRODUCTS

GenArts a acquis les renommés plugins SpeedSix.

En anglais / In english :

 GenArts Inc., the leading provider of digital visual effects software for the film, broadcast and video industries, announced today it has signed a definitive agreement to acquire SpeedSix Software Limited. As of today, all SpeedSix employees will join the GenArts team and remain in the UK. In addition, SpeedSix's renowned Monsters and Raptors visual effects will be sold and supported in their current form alongside GenArts Sapphire, creating the industry's most compelling family of state-of-the-art image processing and synthesis effects software.


The acquisition is part of GenArts' aggressive growth strategy fueled by last year's investment from Insight Venture Partners of New York. CEO Katherine Hays took the reins in June, 2008 and announced her intent to accelerate the company's growth via acquisitions and strategic partnerships.


"We're excited to announce the acquisition of SpeedSix as an initial step in our growth plan," Hays said. "For over 12 years, GenArts has built a reputation for visual effects that inspire our customers to create the Academy Award-winning magic that has thrilled and delighted audiences around the world. We believe that the creativity and passion of our combined company will allow us to achieve new heights with our technology while leveraging our complementary businesses to create unequalled value for our customers in the years to come."


SpeedSix's Monsters and Raptors plug-ins feature powerful tools including retiming, particle effects, lens distortion matching, fire, and organic fluid backgrounds. Monsters and Raptors have been used throughout the film and video industry to create effects for some of the most popular movies, television and advertising produced in the industry.


Steve Hayes, Director of SpeedSix commented, "We've always admired GenArts and the outstanding reputation they have built over the last decade. We share their commitment to deliver the highest quality, most organic and most original visual effects tools in the world. We're proud to be joining the GenArts family and look forward to working together to create exciting new products that allow filmmakers and vídeo artists to explore the limits of their imagination and create the entertainment experiences that continue to amaze us all."


About GenArts
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects for the film, broadcast and video industries. GenArts Sapphire equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Digital Vision, Eyeon, FilmLight, The Foundry, Quantel and SGO.


Sapphire has become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including
Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lostand CSI.   www.genarts.com.

ZDefocus de Sapphire:
genarts sapphire plugins