Industry-Standard Visual Effects Suite Introduces New Levels of Performance
and Creativity and CS5 Compatibility At A Special Upgrade Price
CAMBRIDGE, Mass. – May 27, 2010 – GenArts, Inc.,
the premier provider of specialized visual
effects software for the film, television and video industries,
announced today the immediate availability of GenArts Sapphire™ 5 for Adobe After Effects.
Unveiled in April at NAB 2010, Sapphire 5 raises the bar
in visual effects by coupling the creativity, quality and reliability Sapphire is known for with GPU-optimized performance, a range of new effects and
transitions, and full CS5 compatibility.
GenArts Sapphire has gained a following among the world’s best visual
effects artists as the industry-standard plug-in
suite. Used in countless films, television broadcasts and commercials, Sapphire is the essential tool
in the professional artist’s toolbox. Now, After Effects artists may take
advantage of these key additional benefits:
- Enhanced productivity—Sapphire 5 provides GPU acceleration for lightning-fast render speeds and full
interactivity at HD resolutions.
- Greater creativity—Sapphire 5 delivers full floating point support for
amazing image quality and maximum dynamic range to enable a level of creativity
that sets your work apart from your competitor’s. It also offers many new
transitions and effects such as TVDamage and Technicolor.
- CS5 compatibility—Sapphire 5 is 64bit and fully
supports Adobe’s new CS5 release.
- All at a special upgrade price (50% off the regular upgrade price) designed
to make the transition to CS5 as seamless as possible for current Sapphire
customers.
“While visual effects are certainly essential in today’s film and television
industries, artists are constantly challenged to create fresh, compelling
content that sets them apart from their competitors -- on budget and on time,”
said Steve Bannerman, CMO, GenArts. “With Sapphire 5 in their arsenal, After
Effects artists will be able to push the limits of their creativity, generating
one-of-a-kind looks without sacrificing deadlines.”
Pricing and Availability
GenArts Sapphire 5 for Adobe After Effects is now available for both Windows
and Mac. (Sapphire 5 AE for the Mac will be fully GPU accelerated at a later
date and will be available to Sapphire 5 AE Mac customers as a free update,
when available.) Floating licenses are priced at
$2,499; node-locked licenses are available for $1,699. Users may upgrade from
either Sapphire version 1 or 2 to Sapphire 5 for the special price of only
$299, and monthly rental licenses are priced at $169. Support for Sapphire
version 1 for After Effects will end effective August 31, 2010.
Since the company's founding in 1996, GenArts software has been utilized in
thousands of films, television broadcasts and commercials, including more than
20 Oscar-nominated pieces such as Titanic; I, Robot;
Armageddon; Star Wars Episode I, II and III; The
Matrix trilogy; The Lord of the Rings trilogy; Pearl
Harbor; Spider Man; Pirates of the Caribbean; Harry Potter and the Prisoner of Azkaban; Transformers; The Chronicles of Narnia: The Lion, the
Witch and the Wardrobe; Avatar and many more.
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